Purpose

We started BHRAM because we couldn't find what we were looking for, automotive-inspired clothing that truly stood out. We were bored of Indian fashion playing catch-up and hyping mediocrity, and slapping "premium" on everything overpriced.

So we built it ourselves, driven by our love for machines, speed and fashion, and crafted for those who want something different.

Vision

To build a proudly Made in India brand that delivers style, quality, soul and a lifestyle. We want to create trends, start a cult (the good kind), and make clothes people and us actually love to wear. And while we’re at it, we want to put Indian fashion on the global radar which will be loud, proud, and unapologetically on our terms.

Mission

We're not claiming to be "India's finest clothing brand." Not yet. That's the easy part-slap it on a bio, shout it on Instagram, boom, you're a visionary. We'd rather earn that title. At BHRAM, our mission is to build products that speak louder than our marketing. We're starting with T-shirts. Then come jackets, bottoms, statement pieces and more. Everything designed with intention, and priced like we still live on Earth.

About Us

What began as a dream to create automotive-inspired fashion felt like an illusion-something unreal in a crowded market. 

To many, it seemed like a delusion but to us, it became BHRAM - a vision brought into reality. A brand born out of our love for cars, design, and the idea of turning passion into something people can wear. We didn’t start this because it was easy. We started it because we couldn’t stop thinking about it.